Hi, I’m Shukri.
I help entrepreneurs who don’t speak marketing or branding fluently get clear, confident, and unstuck.
After years in branding and marketing, I’ve learned one thing for sure: this industry loves jargon and complexity. People throw around words like “strategy,” “branding,” and “marketing,” but few know how to turn these big ideas into real, tangible actions.
That’s exactly why I do what I do.
I work best with clients who are willing to think differently—those who are brave enough to challenge the norm and push past surface-level solutions. I don’t sugarcoat. I’m direct, clear, and practical. My clients appreciate that I tell it like it is—because branding decisions shouldn’t be complicated or vague.
I’m a Brand Strategist for those who refuse to blend in, a Creative Director for ideas that demand attention, and a Storyteller for brands that want to be believed. I help you see clearly, decide intentionally, and build brands worth talking about.
What Others Say
❝ Shukri doesn’t waste time to tell you if your idea is bad. Especially if it doesn’t quite fit with the entire campaign. When you think all hope is lost, he’ll actually stay to help you rebuild the entire campaign from scratch. What I learned from Shukri is to not fall in love with your ideas, but instead to fall in love with the process. ❞ – Atomsk / Akmal Danial, Film Director & Creative Partner
❝ Shukri possesses an innate ability to spot positive potentials in seemingly hopeless situations and churn out absolute gold standard solutions. As a brand enthusiast, his often zany and creative outlook coupled with a penchant for thinking out of the box truly sets him apart. ❞ – Elly Kamal, Branding & Marketing Expert
❝ Shukri’s solid grasp of brand strategy and marketing fundamentals has been pivotal in elevating the visibility of the projects he’s contributed to. His exceptional knowledge of the Malay market, coupled with his skill in launching and rebranding campaigns, has significantly enhanced brand recognition and engagement. ❞ – Dzeti Mohamed, Media Strategist
❝ He brought a wealth of domain expertise in branding and marketing to help so many Micro and SME entrepreneurs elevate their business, products, and services. He was so well-loved by the companies with his likable and approachable personality. ❞ – Johan Nasir, Founder & Investor
❝ Shukri brings a wealth of expertise to the table. Branding, Marketing, Strategy Planning, Storytelling… he can do it all… and well! But it’s his can-do attitude and pride in going the extra mile to meet and exceed his clients’ needs that makes all the difference. ❞ – Jehan Miskin, Producer & Brand Builder
Let’s Get Started
If you’re ready to stop guessing and start making clear, confident, and impactful branding decisions, you’re exactly who I’m here for.
Let’s cut through the noise and build a brand you’re proud to share.
